Personal Details

Qualification: Faculty of Commerce & Management

Faculty: Commerce and Management

ORC_ID: -

Google URL: https://scholar.google.com/citations?user=kiqq2uoAAAAJ&hl=en&oi=ao

Research Details

Area of Research: Marketing Research, Digital Marketing, Consumer Behavior, Information Communication & Technology (ICT) and Information Systems.

Research Area Summary:
Dr. Patwardhan is a Professor at the Department of Management, Vishwakarma University. He possesses Bachelor’s Degree in Commerce and Post Graduate Diploma in Business Management. He is a post-graduate in Computer Management and also in Management Sciences (Marketing) from the University of Pune. He holds a Doctorate (PhD.) in Marketing Management from Savitribai Phule Pune University. He has more than 18 years experience of teaching management graduate and postgraduate students, teachers and corporate professionals. Research by Dr. Patwardhan has been accepted by Journals of National and International repute. He has attended several research conferences and presented papers. His areas of interest are Marketing Research, Digital Marketing, Consumer Behavior, Information Communication & Technology (ICT) and Information Systems. Philosophically he prefers research based on positivism, methodologically leading to deductive, hypothesis-driven, empirical research via logical and mathematical treatments. He strongly believes in mixed-method research.

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