Personal Details

Qualification: Faculty of Commerce & Management

Faculty: Commerce and Management

ORC_ID: https://orcid.org/0000-0003-2505-936X

Google URL: https://scholar.google.co.in/citations?user=oB1-BjsAAAAJ&hl=en

Research Details

Area of Research: Strategy, Marketing , Service marketing, Social media marketing, Consumer psychology, SMEs and Social Media Marketing

Research Area Summary:
Dr. Gautam has over 6 years of research experience, with specialization in Marketing and Business Analytics, Service marketing and SMEs. He has completed his doctoral research as UGC-JRF(NET) in marketing from Gurukul Kangri University, Haridwar. He completed his masters in management from UPTU, Lucknow University. He excels in hands-on experience with various software packages including SPSS, AMOS, SmartPLS, and Software R. His current research interests include strategic marketing, social media analytics, digital marketing and consumer research. He has published 15 research papers in refereed and peer-reviewed journals of international repute and worked as a reviewer for Inderscience, Emerald and other peer-reviewed Journals. He has also facilitated as a reviewer for of IGI-Global Book publishing house.

Research Gate:https://www.researchgate.net/profile/Omvir-Gautam-3