Personal Details

Qualification: Faculty of Commerce & Management

Faculty: Commerce and Management

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Research Details

Area of Research: Market Research, Management

Research Area Summary:
She is a full-time faculty member at Vishwakarma University with a specialization in Marketing Management. Her research interests are in new-age customer experiences, digital marketing, use of social media, segmentation and consumer behaviour. She has 16 plus research contributions in various journals and conferences to her credit. She has completed a funded research project in Marketing Management. Currently, she is guiding research scholars in the areas of consumer behaviour, branding and strategic marketing. She has used mixed-mode research methodology in past research work. She has an interest in research which has a blend of qualitative aspects and quantitative aspects. She has completed her Doctorate (PhD) in Marketing Management from Savitribai Phule Pune University. She was awarded the degree of PhD in 2016. Her doctoral thesis was titled “A profiling and Segmentation study of Screenagers based on their attitude towards various media, media consumption motives and media preferences.”

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