Personal Details

Qualification: N/A

Faculty: Humanities and Social Sciences

ORC_ID: 0000-0002-4321-0919

Google URL: https://scholar.google.com/citations?pli=1&user=2aRwoocAAAAJ

Research Details

Area of Research: tourism marketing, internet marketing, social media, smart destinations

Research Area Summary:
Prime areas of the research are Socio-economic impacts of tourism, tourism marketing, e-marketing, community based tourism, tourist satisfaction and destination loyalty, destination websites, social media marketing, smart destinations etc. Both the quantitative analysis techniques like parametric tests and qualitative analysis techniques like content analysis, grounded theory analysis was applied by in the research. The doctoral research (2019) was basically focused on internet marketing strategies of Destination marketing organizations (DMO) of selected states of India. IT included analysis destination websites and social media strategies of DMOs. The significant outcome of the study was development of five crucial Models, Content codes and Scales to improve and measure performance of internet marketing strategies. These were  Destination website evaluation scale  The list of 105 must-have contents for destination website  Social media marketing evaluation scale  Content analysis code for evaluation of social media marketing practices  Plan for development of Internet marketing strategy for tourism destination Besides the doctoral research, I have worked on Major Research Project of Indian council for Social Science Research (ICSSR) as Research Assistant. The project was related to Socio- economic impacts of Aurangabad District. Further I have 9 research papers on my credits which are published by reputed journals published by Taylor and Francis, Rutledge, Colombo university (Sri lanka ) etc. 3 book chapters were also published. Further research presentations are done in many national and international seminars and conferences. The citation score is 23 as per Google scholar.

Research Gate:https://www.researchgate.net/profile/Harshada-Satghare?ev=hdr_xprf