Vishwakarma University, Pune | Impactful Research Projects

Name of the Faculty :	Prof.(Dr.) Yuvraj Lahoti
Designation :	Professor
E-mail :	yuvraj.lahoti@vupune.ac.in
Faculty :	Commerce and Management
Department :	Management
LinkedIn :	https://www.linkedin.com/in/yuvraj-lahoti-82b849b1/
Google Scholar URL :	https://scholar.google.com/citations?hl=en&user=wkpI00UAAAAJ
ResearchGate :	-
ORCID ID :	https://orcid.org/0000-0002-4704-5463
Research Area :	Marketing Management, Digital Marketing, Brand Management; Business Administration

Research Summary :

Prof. Lohati is currently working on research areas; “visual constituency affecting product attitude”, “how does consumer react to the online and offline brand alliance”, “the importance of beliefs and attitude in the purchase of high and low involvement products”, “repositioning of brands”, and business administration problems like; “effectiveness of digital marketing strategy and budget for start-ups”, “promotional warfare and communication innovations” and, “how the administration and leadership qualities redefine organizational process in difficult economic times”. He believes that businesses across the world are currently facing problems of sustained growth. The key to becoming successful is to tackle problems related; consumer behaviour, implementation of new communication media like digital marketing and a broader note of business administration problems. Having great experience of analytically looking at business problems related to marketing, marketing communications, brand building, consumer behaviour and commerce made me a true researcher in the Business domain. Specific Domain: Marketing Management, Digital Marketing, Brand Management; Business Administration

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