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Home | Our Researchers | Dr. Harshada Rajeev Satghare
Name of the Faculty : Dr. Harshada Rajeev Satghare
Designation : Assistant Professor
E-mail : harshada.satghare@vupune.ac.in
Faculty : Humanities and Social Sciences
Department : Travel and Tourism
LinkedIn : https://www.linkedin.com/in/harshada-satghare-4a231a3a/
Google Scholar URL : https://scholar.google.com/citations?user=2aRwoocAAAAJ&hl=en
ResearchGate : https://scholar.google.com/citations?pli=1&user=2aRwoocAAAAJhttps://www.researchgate.net/profile/Harshada-Satghare
ORCID ID : https://orcid.org/0000-0002-4321-0919
Research Area : Internet marketing, tourism marketing, Impact analysis, Smart destinations, Heritage management
Research Summary :
Prime areas of the research are Socio-economic impacts of tourism, tourism marketing, e-marketing, community-based tourism, tourist satisfaction and destination loyalty, destination websites, social media marketing etc. Both the quantitative analysis techniques like parametric tests and qualitative analysis techniques like content analysis, grounded theory analysis were applied in the research. The doctoral research (2019) was focused on internet marketing strategies of Destination marketing organizations (DMO) of selected states of India. IT included analysis of destination websites and social media strategies of DMOs. The significant outcome of the study was the development of five crucial Models, Content codes and Scales to improve and measure the performance of internet marketing strategies. These were Destination website evaluation scale The list of 105 must-have contents for the destination website Social media marketing evaluation scale Content analysis code for evaluation of social media marketing practices Plan for the development of Internet marketing strategy for tourism destination Besides the doctoral research, I have worked on the Major Research Project of the Indian Council for Social Science Research (ICSSR) as Research Assistant. The project was related to the Socio-economic impacts of Aurangabad District. Furthermore, she has 7 research papers to credit which are published by reputed journals published by Taylor and Francis, Rutledge, Colombo university (Sri Lanka) etc. 2 book chapters were also published. Further research presentations are done in many national and international seminars and conferences.

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